The Business Markets Program (BMP) is
designed to give you the knowledge you'll need to succeed
with small business markets.
By understanding how business
owners think, you'll be better able to approach them, talk
about their insurance needs, and deliver solutions that
To help begin your education into the methods and
motivations of small business owner's, we've compiled
a useful overview guide. It includes:
overview of the small business market in Canada
of the various factors that motivate people to start
of the types of decision makers
of the four stages of business
Use the accompanying PowerPoint
presentation to help explain the four stages of business
to your clients.