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Standard Life Business Solutions

What motivates business owners?
How do they make decisions?
What makes them tick?

The Business Markets Program (BMP) is designed to give you the knowledge you'll need to succeed with small business markets.

By understanding how business owners think, you'll be better able to approach them, talk about their insurance needs, and deliver solutions that work.

To help begin your education into the methods and motivations of small business owner's, we've compiled a useful overview guide. It includes:
An overview of the small business market in Canada
Descriptions of the various factors that motivate people to start a business
Overviews of the types of decision makers
Characteristics of the four stages of business

Use the accompanying PowerPoint presentation to help explain the four stages of business to your clients.

Read the BMP overview guide
View the Four Stages of Business presentation